Did you know that a number of celebrities suffer from technophobia? Simon Cowell admits he doesn’t know how to use a computer. Angelina Jolie enlists husband Pitt’s help to navigate her PC, while Emma Thompson is shy of laptops. Now, I’m not trying to justify any fear of gadgetry. On the other hand, most people feel quite comfortable with high-tech equipment from well established brands.

I confess I do have a temptation at trying out goods with unknown name tags on them, but then I remind myself of the value of brands. With nearly two-thirds of my day going in working on my desktops, the Internet is my best, rather sometimes only, resource for most of the stuff I want to buy. And trust me, when buying a brand name product, it also helps to look at the company that’s selling the product.

That’s how I discovered SuperwareHouse.com. They’re well known in the online world for their three S’s — Service, Selection, Savings. I’d happily add an S before each one — for Super. The range is like, you think about what you need, and they have it. With over 50,000 products from the most reliable names in the electronics world including Apple, Nokia, HP, Cisco, IBM, Sony laptops, Canon, Epson, Lexmark, Xerox and.. well, covers almost all the top business and home equipment brands.

The navigation is user-friendly, almost intuitive. For instance, if you’re looking for Toshiba laptops, you’d want to search by the brand name, and select Toshiba and laptops, and you’re presented with an exhaustive selection — assorted by a number of parameters like lightweights, thins, tablet PC’s, screen sizes, processors and even accessories. From there on you get to navigate further to zero in on the one of your preference.

Well, by now you’d have guessed the product range goes much beyond computers and hardware to audio, video, digital cameras, gaming, printers, supplies and software. While you’re there, don’t miss out the Hot Deals section — you might find just what you need at a terrific bargain! And currently there’s a special offer of free shipping for orders over $299.00.

And now, getting back to the celebs, not all of them are scared of high-tech — I just learn that Katherine Heigl can’t live without her Apple video iPod and Beyoncé moves to her Samsung MP3 player!