French cosmetics giant Lancôme has tapped actresses Juliette Binoche and Laura Morante to front its Rénergie and Absolue Skin Care lines, WWD reports.
France’s Binoche is well known for her work with top actors such as Jude Law, Johnny Depp and Richard Gere. She’s only the second French woman to have received an Oscar for the best-supporting actress Oscar for her role in “The English Patient” (1997).
We will see Binoche, 43, in several films this year including “Another Kind of Silence,” “The Other Man,” “L’Heure d’été” and “Paris.” The star has earlier promoted Lancôme’s Poême fragrance, launched in 1995.
“It’s an immense pleasure for Lancôme to work with Juliette Binoche again,” said Odile Roujol, managing director of Lancôme International. “Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand.”
Italy’s Laura Morante, 51, Lancôme’s Absolute Skin Care ambassador, has worked with renowned directors such as Giuseppe and Bernardo Bertolucci.
“Laura Morante is an exceptional and passionate woman,” said Roujol. “Her intelligence, charm and elegance bestow her with a special presence. We are honored to welcome her as ambassador for the Absolue treatment range.”
British photographer Nick Knight has created the ad campaigns for Lancôme.
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