Canadian actress Malin Akerman is partnering with Neutrogena (R) to promote a viral video about self-examination for skin cancer detection.

The video shows a couple performing skin self checks to demonstrate how easy it is to engage with a loved one for early detection of skin cancer. The video is aimed at empowering consumers to take control of their health and encourage both men and women to check themselves for skin cancer.

“The viral video shows how skin examinations can be fun, while communicating the seriousness of the skin cancer message,” said Jim Colleran, President, Neutrogena(R) Corporation. “This video is meant to create buzz, spark conversation and serve as a ‘wake-up call’ to consumers about the importance of self-examination in detecting skin cancer.”

“This video and message is something I have a passion for because I understand the importance of checking your skin for suspicious moles,” said Akerman. “I recently had a suspicious mole removed from my face; I noticed it was changing shape and asked my dermatologist to examine it. I was one of the luckier ones because it wasn’t cancerous.”

Movie buffs will recall Akerman appeared in the romantic comedy 27 Dresses released this spring. She has two movies in the pipeline for 2009, ‘The Proposal’ and ‘Watchmen’, the latter by Zack Snyder (300 Director), in which she’s enacting a superhero.

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