Carly Zucker – girlfriend of Chelsea and England football ace Joe Cole - has teamed up with chocolate firm MARS in a bid to get more young people to play football in the UK.

MARS is giving away 100,000 balls on-pack, online, at events, in-store and competitions. And only this morning Carly, 24, helped kicked off the campaign by squeezing herself out a limo – filled with Mars’ footballs.

In what’s been talked about as a £7million campaign, MARS is also giving away 1,000 free hours of football pitches at 5-a-side centers across the UK and the MARS Stadium at Grass Roots Football LIVE is where all the best football action will be, from celebrity five-a-side games, soccer skills demonstrations and a host of other footballing fun.

The ‘MARS Balls Get Britain Playing’ promotion will run across single and duo MARS bars, MARS five and nine bar Multipacks, MARS Planets, MARS ice cream bars, and MARS drinks. For more information, check out their website marsballsgetbritainplaying.com.

More high-res photos of Carly here (click):