Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements.

As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 billion corporate empire.

However, the word is Gillette is not hacking all ties with Woods.

“Tiger is still part of Gillette,” said Gillette spokesman Mike Norton. “We support him as he takes a break from his professional career and that’s why we’re supporting him by limiting his role in our marketing programs.”

That appears to be fair enough, but what surfaces now is the question about how Woods’ other sponsors will react? Will Gillette’s decision to ‘temporarily’ stop using Woods set off similar knee jerk reactions in other top sponsors such as General Motors, Titleist, General Mills, American Express, Accenture, Nike, Gatorade… ?

Read more about Tiger Woods’ brand endorsements:

Tiger in Nike’s Platinum Clothing

Thierry Henry, Tiger Woods and Roger Federer: “Gillette Champions”

Gatorade Ideal Match for Tiger Woods