Triple Grand Slam winner Maria Sharapova has been named as a collaborator and the new face of Cole Haan Sporting, a new fashion-and-sports line for Spring 2009.
Cole Haan, a wholly-owned subsidiary of Nike, will include men’s and women’s footwear and accessories ranging from flats and boat shoes to duffel bags and tennis racquet bags. The line will retail in Cole Haan boutiques worldwide, department stores and on colehaan.com with prices ranging from $115 to $200 for footwear and $225 to $550 for accessories.
“My designs will be next fall, so I’m very excited,” said Sharapova, 21, who missed this year’s US Open due to a shoulder injury. “Ever since I was young I loved making things and being part of the design process.
“I’m not coming into the company to make the Maria pump,” she added. “I’m there to add that really young touch and flavor to it.”
I think mixing fashion and sport is a smart and logical move. With several international sports heroes, action sports are hotter than ever. Add some glamour and sex appeal, and hey, there’s only one way it can go – UP.
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