Bollywood cutie Preity Zinta will bolster GoAir’s new campaign ‘Chalo India, Lets Fly Smart’. Her instinctive style, liveliness and fun loving youthful nature are expected to highlight the core attributes of the airline.
Announcing Preity as its brand icon, GoAir’s MD Jeh Wadia Thursday said it was the first in its class to “appoint a Bollywood actress” to that position. “The dazzling, gorgeous, charming” Preity personifies what the brand stands for – energetic, fun, stylish and youthful,” said Wadia.
Well, what was the primary reason Priety decided to brand for GoAir? We at CelebrityBrands can’t help but wonder if there’s a certain Ness Wadia–who, incidentally, is reportedly dating Preity and also happens to be Jeh Wadia’s brother– pulling the ropes behind the scenes?
Priety commented, “My choice is always and is always just quality. I like to be associated with quality products.”
“When I was a young girl and my father was in the army, the idea of flying to his distant bases always seemed like a dream due to connectivity issues. I’m glad today GoAir can fulfil the dreams of other youngsters like me with their connectivity and direct flights to distant but exotic destinations like Jammu and Srinagar.”
GoAir also unveiled its new look website — GoAir.in — featuring interactive features enhancing web bookings for its passengers. Come to think of it, you can even download wallpapers and pictures of Preity.
As per the new summer schedule, GoAir now has a total of 387 weekly flights across 10 destinations in India.
