Three-time Grammy Award winner Fergie has teamed up with Brown Shoe Co. Inc. to launch her shoe brand set to debut in spring 2009.
Fergie, whose real name is Stacy Ann Ferguson, joins Carlos Santana and Reba McEntire on Brown Shoe’s line-up of celebrity brand partners.
“I have always loved fashion because it’s a great way to express your mood,” Fergie, 33, who’s engaged to actor Josh Duhamel, said. “And I’m definitely a shoe lover. The right pair of shoes can change the feel of an outfit and even change how a woman feels about herself. A woman can wear confidence on her feet with a high stiletto, or slip into weekend comfort with a soft ballet flat.”
“We envision the Fergie consumer as a woman who is chic and fashionable, loves to wear the latest trends and looks for distinctive details when shopping for shoes to add to her already considerable collection — much like Fergie herself,” said Gary Rich, Brown Shoe wholesale president.
Launch plans for Fergie footwear include the Internet and personal appearances. Retailers will be able to see the early designs next month at the Fashion Footwear Association of New York shoe show.
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