Movado Group Inc., the parent company for Ebel and Movado watches, has published ads for its Beluga watch with Brazilian supermodel Gisele Bundchen.
Renowned photographer Craig McDean shot the 28-year-old model to strir up a sense of femininity, mystery and luxury, and I should say he’s left no bedsheet…. err, no stone unturned to get it right!
The classic Beluga ladies watch, launched by Swiss watchmaker Ebel in 1985, has since seen a complete re-design, with the new designs incorporating a generous use of quality diamonds, mother of pearl and 18-carat gold.
About the £25,000 rose gold Ebel watch, store manager Peter Pendrey said: “This is a luxury timepiece that will appeal to people, who appreciate exceptional craftsmanship and fine diamonds.
“The Beluga is designed specially for women, so it is appropriate to have one of the world’s most beautiful women heading the campaign.”
Bundchen, the highest paid model in the world, will appear in Ebel’s posters and fashion and lifestyle magazines this fall.
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