Teri Hatcher and Ashton Kutcher are the newest celebrity brand ambassadors to represent luxury Swiss luxury watchmaker Baume & Mercier. Both will appear in the brand’s 2008 “Baume & Mercier & Me” ad campaign.

The new campaign, featuring Teri Hatcher and Ashton Kutcher will launch on January 1 and April 1, respectively, will support the fight against cancer, underprivileged women and the promotion of child education.

For the past three years, such Hollywood luminaries as Meg Ryan, Kiefer Sutherland, Kim Basinger, and Gary Sinise have headlined the ongoing marketing camping. As in the previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the celebrities and the watch brand.

From Baume & Mercier:

After a year with our first celebrity ambassadors Meg Ryan and Kiefer Sutherland, Baume & Mercier has continued to promote the brand with a sense of style and sophistication that is true to its legacy. Now, Kim Basinger and Gary Sinise take a turn to represent the image of Baume & Mercier. The “Baume & Mercier & Me” campaign, which is rooted in the brand’s heritage, perfectly illustrates the strong and intimate link between the brand and the people around the world. It is a link made of simplicity and an appreciation for a certain way of life. Because both Kim Basinger and Gary Sinise share the values of this campaign, they have accepted to be photographed by two famous artists: Jeff Lipsky and Blake Little.

All image rights of the celebrities and the photographers have been donated to chosen charitable organizations. Among the causes served by the campaign, these organizations focus on nature protection and education for underprivileged children.

This is a continuation of a Baume & Mercier tradition.