Swiss luxury watchmaker TAG Heuer has signed on Oscar and Golden Globe award winning actor Leonardo DiCaprio to endorse its Carrera Day-Date watch in a 3-year multi-million dollar deal.
Unfortunately, this also sees the end of Brad Pitt’s 6-year contract with TAG (Technique d’Avant-Garde) Heuer.
“Leonardo perfectly embodies this call-to-action with his exceptional talent, extraordinary mental strength and unfettered commitment to social and environmental issues,” a TAG Heuer spokesperson told PEOPLE.
The 34-year-old star was also involved last year with luxury Swiss watch company Jaeger-LeCoultre to develop two limited series of watches to benefit the Leonardo DiCaprio Fund at the California Community Foundation.
Meanwhile, DiCaprio has just wrapped up work on Martin Scorsese’s thriller Shutter Island (their fourth collaboration), slated for an October 2009 release.
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| Carrera Automatic Chronograph Day-Date
with TAG Heuer Calibre 16 – Automatic Chronograph movement Source: TAG Heuer |
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