Former Sports Illustrated swimsuit model Rachel Hunter is the new face of weight-loss brand Slim-Fast.

The company has announced that Hunter, 37, will appear as part of a campaign called “Find your Slim,” which features women representing “real body shapes and sizes with messages such as, ‘We believe in hips, not hip bones’”.

“I have always tried to be my own person and live up to my own definition of an ideal size that feels right for me and for my body. When I heard about the ‘Find your Slim’ campaign, I thought it was refreshing for a weight loss company to deliver a message that was empowering—it’s freeing to be encouraged to set and achieve your own personal weight loss goal,” said Hunter. “That was a message I wanted to help spread.”

However, Contactmusic.com reports that when the 37-year old ex-wife of rock star Rod Stewart was was approached for the campaign, she said, “Wow, what’s wrong with me? Do I look fat?”

Well, looking at Rachel’s SI pictures, I’m kinda starting to believe in hips, too.